The Goodness
Most Recent
Grateful Together: A Year of Community, Care, and Impact
This year reminded us of something we hold close at New Morning Market: when our community comes together, good things grow. In a year filled with uncertainty, you chose generosity. You chose to care. And because of you, thousands of our neighbors across western...
Holiday Gift Guide 2025
Good things, thoughtfully gathered.Small luxuries, everyday magic, and gifts made with heart. Each find tells a story of craftsmanship, care, and connection - chosen to help you share the warmth of the season.SAVOR THE SEASON Handcrafted treats that tell a story of...
Wellness, Simplified: 20% Off Our Private Label Supplements
At New Morning Market, we believe the path to health should be simple, transparent, and rooted in nature. That’s why we partnered with Vitamer and Vitality Works to create our exclusive line of New Morning Market supplements, herbs, tinctures, and essential oils -...
Recipes
10-Minute Vegan Queso
Clean Comfort Cooking with New Morning Market Need a quick queso recipe? We’ve got you covered! This queso is composed of two of our favorite dairy-free cheese alternatives - Wayfare & Miyoko’s. You can personalize it anyway you’d like. I sauteed some finely...
Turmeric Chicken Salad
Clean Comfort Cooking with New Morning Market Ayurvedic healers have known about turmeric’s healing properties for centuries. The spice is thought to purify the body and has long been prescribed in Ayurvedic and Chinese medicine to treat arthritis, liver disorders,...
Homemade Bone Broth
Clean Comfort Cooking with New Morning Market Cook’s Tip: Add fresh lemon, ginger, noodles, and a dash of hot sauce to warm bone broth for the perfect cup of clean comfort food. Pair with a cup of warm herbal tea & honey, sit back, and breathe. Bone broth benefits...
Local Stories
CT Food Bank
Dear New Morning Market Community, With Thanksgiving just around the corner, our minds are even more on food than they usually are here at New Morning Market. We know how fortunate we are to be...
Local Story: Fire Ox Foods
We started our business because we love to eat great, vegetable-based foods, and we wanted to make the food we enjoy more accessible and available. We hope that in doing so we can change how people...
Local Story: Abbey of Regina Laudis
Bethlehem Cheese Made by the Nuns at the Abbey of Regina Laudis and Available at New Morning Market. The nuns at the Abbey of Regina Laudis in Bethlehem, Connecticut, have been making cheese since...
Health + Wellness
DIY Self Care Series: Aloe Vera
Introducing Our New DIY Self Care Series! With each blog post, we'll introduce a new ingredient accompanied with recipes and inspiration to make your very own products at home! This week, we're starting with Aloe Vera Gel. Here's what we found on Pinterest!
DIY with Chaga & Reishi Mushrooms!
Reishi Mushroom Fudge Prep time: 30 min. Serves: 4-6Ingredients 1/4 cup dehydrated reishi (powdered in coffee grinder) 1/4 cup cocoa powder 2 tbsp. coconut shreds 2 tbsp. coconut oil 2 tbsp. cacao butter 4 tbsp. honey 1 tsp. vanilla 1 pinch sea salt optional garnish:...
A Season for Self-Care
With winter in full swing and the bustling holiday season behind us, February is the perfect time to pause and check in with yourself. Just because long commitment-laden days are the norm doesn’t mean you can’t sneak in some time just for you! Here are some of our tried and true tips for self-care this season.
New Morning News
50th Anniversary: Guest Blog by Rachel Lee
It was the day of my divorce. It was a very contentious affair culminating at the peak of the pandemic. I had to move out of my home that same morning and with no available houses on the market (I needn’t explain) I simply threw a dart at the MLS listings for the...
50th Anniversary: Guest Blog by Susan Edholm
My relationship with New Morning Market began sometime in 1991, with a personal need and a quest for answers. My son was born in 1989 with infant acne, had colic and other digestive woes, and had frequent ear infections. He was my first foray into parenthood, and...
50th Anniversary: Guest Blog by Jinny and David Schneider
Reflections on Our History with New Morning We have shopped at New Morning for 20 plus years. I cannot recall what led us to shop there since we live in Woodbridge, some distance from Woodbury. Perhaps the store was mentioned in a list of health food stores. One fact...