Our Social Responsibility Statement

New Morning Market works to create an environment where trust and care are at the center of all we do.  From our customers, to our employees, to the way we source our products, and to our community, we strive to learn and share ways to support each other and the planet and work towards an environment of fairness, diversity, respect.

Please revisit this page as we share the ways that we put our values into action.

Our Projects

Bags For Change

Round-up for a Cause

Cafe & Juice Bar

June 2024: Safe Haven of Greater Waterbury

This month we are excited to be partnering with Safe Haven of Greater Waterbury whose mission is to offer a safe haven for victims of domestic violence and sexual assault by providing free, confidential services in a safe, caring environment.



A Huge Thank You to Our Community!

With our customer donations and store matching, we were able to raise $512.94 for Pride In The Hills. 

We thank you all for your continued support.

Bags For Change

Bags for Change – April – July 2024

Bring a reusable bag and you will reduce your environmental impact while supporting a non profit of your choice! For every reusable bag used, you will earn a token. Select one of our featured non profit partners to support and we’ll donate five cents per bean!

Choose to support one of our current non profits:


CT NOFA’s mission is to ensure the growth and viability of organic agriculture, organic food, and organic land care in Connecticut.

Healing Hoofbeats of CT

Healing Hoofbeats of CT seeks to help individuals feel more empowered and secure in their lives through building healthy and mutually beneficial relationships with horses.

Jane Doe No More

Jane Doe No More is a non-profit empowering survivors of sexual crimes to find their voice, advance their healing and educate others.


Our Commitment to Sustainability

New Morning Market is committed to sustainabilityfrom the ground up. In 2012, owner John Pittari tore down a defunct bowling alley and built New Morning’s fourth and final storefront using recycled materials, including those salvaged on-site, and local resources. New Morning’s polished concrete floor and pine paneling were sourced from nearby towns, and our distinct barn wood decor was reclaimed from a 1792 barn! From our environmentally conscious lighting to refrigerator coolant, we considered the ecological footprint of the store’s blueprint with every square foot. Sustainability in design even expands into New Morning’s unpaved parking lot! Rain water filters through the gravel lot and native plant border to replenish the groundwater below. This level of environmental consideration is the cornerstone of New Morning Market’s mission and is evident in everything we dofrom our community initiatives to our product offerings.

Our Guiding Principles 

Environmental Protection

Food & Nutrition Security and Hunger Relief

Environmental Protection

Environmental Protection

Environmental Protection

Care & Education of Children

Environmental Protection

Sustainable Agriculture

Environmental Protection

Social Justice