Our Projects

Round-up for a Cause

Safe Haven of Greater Waterbury

This month we are excited to be partnering with Safe Haven of Greater Waterbury whose mission is to offer a safe haven for victims of domestic violence and sexual assault by providing free, confidential services in a safe, caring environment.

A Huge Thank You to Our Community!

With our customer donations and store matching, we were able to raise $644.34 for Bethlehem Land Trust!

We thank you all for your continued support.

Bags for Change 

Bring a reusable bag and you will reduce your environmental impact while supporting a non profit of your choice! For every reusable bag used, you will earn a wooden nickel. Select one of our featured non profit partners to support and we’ll donate five cents per wooden nickel!

Choose to support one of our current non profits:

Coloring Book for Safe Haven

We are excited to share the New Morning Market Coloring Book, with proceeds benefiting Safe Haven of Greater Waterbury. With images drawn by local artist Charlotte Chapman, the book is filled with fun produce pictures and witty food puns. $5 each, with all proceeds going directly to Safe Haven of Greater Waterbury. 

Safe Haven of Greater Waterbury is a nonprofit organization committed to providing free, confidential services to victims of domestic violence and sexual assault in a safe, caring environment. They rely heavily on support from the community, approximately 35% of their budget comes from fundraising events, grants, and individual donations. Just $25 can pay for a dinner of 8 women and 7 children at the shelter or a birthday party for a shelter child. And that can be done by purchasing just 5 coloring books. 

Our Commitment to Sustainability

New Morning Market is committed to sustainability—from the ground up. In 2012, owner John Pittari tore down a defunct bowling alley and built New Morning’s fourth and final storefront using recycled materials, including those salvaged on-site, and local resources. New Morning’s polished concrete floor and pine paneling were sourced from nearby towns, and our distinct barn wood decor was reclaimed from a 1792 barn! From our environmentally conscious lighting to refrigerator coolant, we considered the ecological footprint of the store’s blueprint with every square foot. Sustainability in design even expands into New Morning’s unpaved parking lot! Rain water filters through the gravel lot and native plant border to replenish the groundwater below. This level of environmental consideration is the cornerstone of New Morning Market’s mission and is evident in everything we do—from our community initiatives to our product offerings.

Our Community Partners