Our Social Responsibility Statement

New Morning Market works to create an environment where trust and care are at the center of all we do.  From our customers, to our employees, to the way we source our products, and to our community, we strive to learn and share ways to support each other and the planet and work towards an environment of fairness, diversity, respect.

Please revisit this page as we share the ways that we put our values into action.

Our Guiding Principles 

Environmental Protection

Food & Nutrition Security and Hunger Relief

Environmental Protection

Environmental Protection

Environmental Protection

Care & Education of Children

Environmental Protection

Sustainable Agriculture

Environmental Protection

Social Justice

Our Projects

Bags For Change

Round-up for a Cause

Cafe & Juice Bar

Meals on Wheels

This month we are excited to again be partnering with Meals on Wheels! Our local Meals on Wheels program provides a nutritious meal, friendly visit, and safety check for seniors, which helps them cope with three of the biggest threats of aging: hunger, isolation, and loss of independence.


A Huge Thank You to Our Community!

With our customer donations and store matching, we were able to raise $285.34 for FISH of Northwest CT during the month of February!

We thank you all for your continued support.

Bags For Change

Bags for Change 

Bring a reusable bag and you will reduce your environmental impact while supporting a non profit of your choice! For every reusable bag used, you will earn a bean. Select one of our featured non profit partners to support and we’ll donate five cents per bean!

Choose to support one of our current non profits:


Animal Welfare Society

The Animal Welfare Society, Inc. (AWS) is a non-destroy animal rescue organization located in New Milford. Their mission is to offer refuge to homeless and abandoned dogs and cats and place them in loving, responsible homes.

Hidden Acres Therapeutic Riding Center

Hidden Acres is a tranquil 81 acre farm nestled in the heart of Naugatuck, with professionally trained instructors, a licensed mental health provider, and caring volunteers. Their mission is to nurture the mind, body, and spirit through the benefits of therapeutic riding, equine assisted activities, and nature.

Whiskers Pet Rescue

Whiskers Pet Rescue is a no kill cat rescue organization in Southbury. They are a nonprofit organization made up of passionate volunteers committed to helping and caring for cats and kittens who have been abandoned, injured, abused, or neglected. Whiskers has rescued and adopted hundreds of cats and kittens each year, placing them in loving forever homes.

Coloring Book for Safe Haven

Cafe & Juice Bar

We are excited to share the New Morning Market Coloring Book, with proceeds benefiting Safe Haven of Greater Waterbury. With images drawn by local artist Charlotte Chapman, the book is filled with fun produce pictures and witty food puns. $5 each, with all proceeds going directly to Safe Haven of Greater Waterbury. 

Safe Haven of Greater Waterbury is a nonprofit organization committed to providing free, confidential services to victims of domestic violence and sexual assault in a safe, caring environment. They rely heavily on support from the community, approximately 35% of their budget comes from fundraising events, grants, and individual donations. Just $25 can pay for a dinner of 8 women and 7 children at the shelter or a birthday party for a shelter child. And that can be done by purchasing just 5 coloring books. 

Our Commitment to Sustainability

New Morning Market is committed to sustainabilityfrom the ground up. In 2012, owner John Pittari tore down a defunct bowling alley and built New Morning’s fourth and final storefront using recycled materials, including those salvaged on-site, and local resources. New Morning’s polished concrete floor and pine paneling were sourced from nearby towns, and our distinct barn wood decor was reclaimed from a 1792 barn! From our environmentally conscious lighting to refrigerator coolant, we considered the ecological footprint of the store’s blueprint with every square foot. Sustainability in design even expands into New Morning’s unpaved parking lot! Rain water filters through the gravel lot and native plant border to replenish the groundwater below. This level of environmental consideration is the cornerstone of New Morning Market’s mission and is evident in everything we dofrom our community initiatives to our product offerings.

Our Community Partners




Safe Haven

Visit Our Blog for More Community Stories!