The Goodness
Most Recent
Arethusa Farm Europa: America’s Champion Cheese
We’re excited to feature Europa, an award-winning locally made Gouda-style cheese from Connecticut’s own Arethusa Farm Dairy. Aged 6–12 months, Europa delivers rich aromas of butterscotch and toasted nuts with a savory, brothy finish that keeps you coming back for...
55 Years of Goodness
This May, New Morning Market celebrates 55 years in business. A milestone that invites both reflection and gratitude. Since opening our doors in 1971, as the New Morning Trading Company, our hope has been to nourish ourselves and our community by providing pure simple...
Do the “Two-Step” for a Happier Gut
If your gut has been trying to tell you something lately, like bloating or occasional heartburn, you are not alone. Gut health is at the center of how we feel every day, from digestion to immunity and even mood. The good news? Supporting your gut does not have to be...
Recipes
Emerald Isle Slow-Cooked Corned Beef
There’s something timeless about a slow-cooked corned beef brisket, the kind of meal that fills the house with warmth long before everyone gathers at the table. It starts with a simple step: browning the brisket until a deep, golden crust forms, sealing in flavor and...
New Morning Market’s Late Summer Gazpacho
Two Delicious Gazpacho Recipes These two gazpacho recipes are ideal for beating the late summer heat and making use of the nutrient-rich garden vegetables that are plentiful this time of year. Plus, as an added bonus, this classic summertime soup doesn’t require any...
Sweet Potato Fry Black Bean Tacos
Clean Comfort Cooking with New Morning Market Turn your next taco night plant-based! Our favorite part about these tacos? They’re literally made of sweet potato french fries seasoned with our favorite Siete seasoning. These tacos come together so easily using pre-cut...
Local Stories
Baldwin Brook Farm Raw Milk
New Morning Market is excited to offer Jersey Cow Raw Milk from Baldwin Brook Farm, in Canterbury, CT. Baldwin Brook Farm is a picturesque raw milk dairy farm located in scenic Canterbury,...
Local Story: Stone Silo Farm
Stone Silo is a small Farm in Woodbury, CT who believes in real and simple food. Their small herd of Nigerian Dwarf goats supply them with the best goat’s milk available to make their amazing...
Local Story: Kent Falls Brewing Co.
Just 16 miles from New Morning Market, tucked quietly away in the town of Kent, is a true rare find for craft beer lovers - Kent Falls Brewing Co. But this is not your standard brewery set-up in a...
Health + Wellness
Back to Balance: Seasonal Wellness Picks for a Smoother September
Whether you’re facing fall allergies, feeling the weight of back-to-school stress, or just looking to reset your routine, our Wellness team has picked their favorite solutions to help you ease into the season with calm and clarity. These are just a few of the...
New Morning Market’s Private Label Expansion
Exciting Things are In-Store at New Morning Market! New Morning Market has partnered with Vitality Works to create our own line of supplements, herbs, tinctures and essential oils which all meet the high quality we strive to bring our customers and community. ...
Veggies in Disguise
Looking for ways to increase veggies? By mixing up the flavor and texture with different cooking techniques and seasonings, your family will benefit from the nutrients and vitamins of yummy veggies and you’ll get to skip the begging and bribing (ok, maybe that last...
New Morning News
The Heart and Flavor Behind Our Deli: Farmer’s & Cook’s All-Natural Meats
At our deli, every product is carefully sourced and selected with the same commitment to quality and flavor that guides everything we offer. We’re proud to feature Farmer’s & Cook’s All Natural Deli Meats, where every slice reflects real cooking, careful...
The Bright Tang of Sumac: A Flavor Worth Celebrating
When you think of tangy, citrusy flavors, your mind might go to lemons or limes. But there’s another bright star in the kitchen – right in the spice cabinet: sumac. Made from the dried, ground berries of the sumac shrub, this spice adds a lively, lemony tartness that...
Sustainable by Nature: Built for the Future We Believe In
The Bag Stops Here—What to Know About Our Next Big Step On June 30, 2025, New Morning Market will take an important step forward in our ongoing sustainability journey: we’re officially eliminating single-use paper bags at checkout. That means no more large paper...