The Goodness
Most Recent

Big News from our Meat & Seafood Department!
After years of dedicated service as our Meat & Seafood Manager, Paul is stepping into a new and exciting role here at New Morning Market. While he’s easing into semi-retirement, he’s certainly not slowing down! You’ll now find Chef Paul cooking up delicious...
Sustainable by Nature: Built for the Future We Believe In
The Bag Stops Here—What to Know About Our Next Big Step On June 30, 2025, New Morning Market will take an important step forward in our ongoing sustainability journey: we’re officially eliminating single-use paper bags at checkout. That means no more large paper...
Protecting What Sustains Us: New Morning Market and PRWC Celebrate 25 Years of Water Stewardship
For more than two decades, New Morning Market has proudly supported the work of the Pomperaug River Watershed Coalition (PRWC) a local nonprofit dedicated to protecting and preserving the vitality of the Pomperaug River and its surrounding watershed. This year...
Recipes
Sous Vide Steak
Clean Comfort Cooking with New Morning Market Grass fed cows free-roam the fields of their ranches and eat a diet of fresh grass. Grass fed and grass finished beef, like Thousand Hills Lifetime Grazed 100% Grass Fed Beef, are never fed grain of any kind, resulting in...
Butternut Red Lentil Slow Cooker Stew
Clean Comfort Cooking with New Morning Market A warm, cozy, and hearty stew featuring butternut squash, red lentils, and coconut milk. This easy stew takes just a few (pre-cut) ingredients and a few hours in the slow cooker. It makes the perfect easy weeknight dinner...
Clean Comfort Cooking Shortcuts
New Morning Market’s pre-cut organic veggies + our ready to cook marinated chicken are a delicious and easy-to-cook/easy-to-clean-up supper solution. Prep Time: 5 minutes or lessCook Time: 25 minutes (or so)*Clean Up Time: 5 minutes or less *Cooking times may vary...
Local Stories
Two Coyotes Wilderness School
This month we are excited to be partnering with Two Coyotes Wilderness School for our July Round Up for a Cause Program. Learn more about them below! Two Coyotes Wilderness School is a nonprofit...
Local Story: Berkshire Mountain Bakery
Some say, happiness is the smell of freshly baked bread. We think that holds true and that authentic breads bring a sense of goodness you can’t find elsewhere. In fact, we love bread so much we seek...
Local Story: Brookview Maple Syrup
At Brookview Sugar House, the maple trees have awakened from their winter slumber and their production of maple sap signals that spring is just around the corner. On 25 acres of beautiful land...
Health + Wellness
Shopping List: Allergy Support
Allergy season is here! Our wellness team compiled their favorites for relieving sinuses and supporting lung health!New Morning MarketQuercetin Complex New Morning MarketNatural Bee Pollen 500 mg. New Morning MarketVitamin C 1000 mg. Plus Rose Hips Starwest...
Shopping List: Student Support
Our wellness team has put together a list of must-have items to support students all year round. Screen Vision Bluelight Filter Glasses Michael Roger Decomposition Notebook Natural Factors Marine DHA Pranarom Mental Clarity Essential OilNew Morning...
Beat the Winter Blues!
Our wellness team has put together a list of cold weather essentials to help you beat those winter blues!Pranarom Uplift Essential Oil Blend MegaFood B12 Energy Gummies Garden of Life Vegan D3 Spray Vermont Hemp Health Cherry Wine CBDBach Rescue...
New Morning News
Holiday Pantry Prep!
With the holidays approaching quickly, New Morning Market wants you to be prepared! We worked with our vendors to secure extra low pricing for your holiday needs, and not only are we passing the savings on, we’re fighting inflation by discounting select pantry items...
Round Up for a Cause: Meals on Wheels
New Morning Market is excited and proud to once again partner with Meals on Wheels through our March Round Up for a Cause effort. Meals on Wheels is dedicated to helping homebound seniors and individuals with disabilities preserve their independence at home. New...
The Water Evolution: Part 1!
Whether you call it sparkling, bubbly, seltzer, fizzy, carbonated, or mineral water - you don’t have to be a mixologist to have fun with these popular drinks. Fizzy waters are everywhere and changing the game of how we enjoy water. Now bringing real fruit flavor to...