Exciting Things are In-Store at New Morning Market!

New Morning Market has partnered with Vitality Works to create our own line of supplements, herbs, tinctures and essential oils which all meet the high quality we strive to bring our customers and community. 

Vitality Work’s mission is to create efficacious and therapeutic herbal, vitamin and nutraceutical supplements to help people get and stay well. Mitch Coven founded Vitality Works in 1982 as a wellness multi-disciplinary health clinic in Albuquerque, NM after years of study. 

Today Vitality Works continues to work with the best organic growers and suppliers across the globe – using the most effective extraction processes on freshly harvested botanicals, ensuring we bring the highest quality to you.

All of the supplements, herbs, essential oils and tinctures at New Morning Market are always:

  • Non-GMO
  • Gluten Free
  • GMP Certified
  • FDA Registered
  • Tested Pesticides
  • Tested for Major Allergens (with clear communication on the label when a major allergen is present)
  • Free from artificial colors, flavors and preservatives
  • 3rd Party Tested to ensure they are guaranteed for potency and purity.

At New Morning Market our Wellness Specialists are in-store and in our aisles to help you find the support you need. When you shop at New Morning Market you’ll get the expertise and knowledge you’ve come to expect from us and you can feel good about purchasing the purest and highest quality supplements available. 


Adrenal Support

Adrenal glands produce hormones that help regulate metabolism, immune system, blood pressure, response to stress and other essential functions. Herbs and essential oil can help support these functions. Some of our top picks from our New Morning Market brand include:

New Morning Market Adrenal Rx Liquid Veggie Capsules – This blend of adaptogenic herbs can help combat fatigue, while also supporting your goals for balance and tranquility when your adrenals are under stress.

New Morning Market Ashwagandha Liquid Capsules – Ashwagandha is a very popular adaptogenic herb and can be used to help support a calming  balance of the nervous system.

New Morning Market Lavender Essential Oil – Lavender is one of the most versatile oils. It’s used to provide a calming effect and can be used in diffusers and skin care.

New Morning Market Mushroom Immune Powder Capsules – A unique blend of powerful mushroom extracts support the body in adapting to mental, physical and environmental stress factors. This supplement also promotes circulatory, digestive, respiratory, lymphatic cellular and systemic functions for foundational immunity.


Brain Support

Many factors can contribute to lack of mental clarity and focus. Factors can include everyday stressors, the food we eat, and the amount of physical activity we get. New Morning Market has a new line of herbs, tinctures and essential oils that can support efforts to increase mental focus & clarity. Some of our top picks include:

New Morning Market Brain Mushroom Support Organic CapsulesA blend of mushrooms and herbs that are used for both mental focus, memory & recall, as well as providing non stimulant energy for fatigue and brain fog.

New Morning Market Ginkgo Liquid Extract or CapsulesGinkgo has been used for centuries to maintain overall cognitive health, promoting circulation to the brain allowing for a quick and active thought process.

New Morning Market Mental Master Liquid ExtractA blend of herbs and adaptogens including Ginkgo Biloba, gotu kola and green tea to help support memory, focus, quick thinking and energy.

New Morning Market Lion’s ManeLion’s Mane is a mushroom used to promote mental clarity, focus and memory. 

New Morning Market Peppermint Essential OilThis oil can be used to support relief from stress, anxiety, depression and mental exhaustion due to its naturally refreshing properties.


A healthy diet is a big piece of having a healthy life. In fact, eating nutrient rich foods can help support your immune system. But what specifically should you look for when shopping to boost your immunity? Some of our top picks include:

New Morning Market Eucalyptus Oil has a fresh earthy aroma and is used in many formulas to promote immune support and help support more airflow to the sinus and respiratory systems.

New Morning Market Oregano Oil is a powerful antioxidant that has been traditionally used to support the immune system because of its strong antiviral properties, as well as detoxification because of its effectiveness as an antibacterial and anti-parasitic herb.

New Morning Market Propolis Liquid Extract used to reinforce our immune systems, soothe scratchy throats, combat free radical damage in the body, and feed the good bacteria in our gut. (Bees use propolis to line the walls and keep germs out!)

New Morning Market Cat’s Claw helps fight viruses and has antimutagenic, anti-inflammatory, antioxidant properties.