Supporting Local, One Meaningful Partnership at a Time

Supporting Local, One Meaningful Partnership at a Time

Some of the best partnerships begin when you least expect them. This spring, New Morning owner John Pittari was walking through the Woodbury Earth Day celebration, taking in the sights, meeting local vendors, and connecting with members of our community. It's...
The Story Behind Our Connecticut Black Sea Bass

The Story Behind Our Connecticut Black Sea Bass

At New Morning Market, we believe great food starts with great sourcing. That's why we're always looking for products that deliver exceptional quality while supporting the communities around us. Our Black Sea Bass from Gulf Shrimp Co. is a perfect example. Caught in...
Arethusa Farm Europa: America’s Champion Cheese

Arethusa Farm Europa: America’s Champion Cheese

We’re excited to feature Europa, an award-winning locally made Gouda-style cheese from Connecticut’s own Arethusa Farm Dairy. Aged 6–12 months, Europa delivers rich aromas of butterscotch and toasted nuts with a savory, brothy finish that keeps you coming back for...
55 Years of Goodness

55 Years of Goodness

This May, New Morning Market celebrates 55 years in business. A milestone that invites both reflection and gratitude. Since opening our doors in 1971, as the New Morning Trading Company, our hope has been to nourish ourselves and our community by providing pure simple...
Do the “Two-Step” for a Happier Gut

Do the “Two-Step” for a Happier Gut

If your gut has been trying to tell you something lately, like bloating or occasional heartburn, you are not alone. Gut health is at the center of how we feel every day, from digestion to immunity and even mood. The good news? Supporting your gut does not have to be...