The Story Behind Our Switch to Wild Planet Skipjack Tuna
At New Morning Market, the foods we make in our kitchen are a reflection of what we value: thoughtful sourcing, clean ingredients, and meals that feel as good as they taste. Our Provender in-house made tuna salad has always been a favorite, and now, with one meaningful change, it’s better than ever.
We’ve made the switch to Wild Planet Skipjack Tuna, a choice rooted in both care and intention. Skipjack is a smaller, faster-growing species, naturally lower in mercury than albacore, making it a smart, health-conscious option you can feel good about enjoying.
But the story goes beyond what’s in the can. Wild Planet’s Skipjack is 100% pole-and-line caught, a traditional method that respects the ocean. This approach helps protect marine life like dolphins and sea turtles, supports balanced ecosystems, and sustains small fishing communities. It’s a way of harvesting that aligns with the kind of food system we believe in, one built on responsibility and respect.
You may notice our tuna salad looks a little different. Skipjack has a naturally deeper color and a richer, more savory flavor than albacore. It’s packed in its own juices, without added water or fillers, so what you’re tasting is simple, clean, wild-caught tuna at its best.
This thoughtful update is one more way we at New Morning Market continue to evolve with purpose. Always looking for opportunities to do better, from the ingredients we source to the food we prepare fresh each day. When you choose our Provender tuna salad, you’re choosing more than a meal. You’re choosing care, quality, and a story you can feel good about being part of.
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