The Goodness
Most Recent
Azuluna Farms Local Chicken
New Morning Market is excited to announce the arrival of Azuluna Farms chickens to our meat department! Locally raised in Woodstock, CT Heritage Pioneer Breed Chickens Certified Regenerative Pasture Raised About Azuluna Farms Pioneer Breed Chickens Azuluna...
Big News from our Meat & Seafood Department!
After years of dedicated service as our Meat & Seafood Manager, Paul is stepping into a new and exciting role here at New Morning Market. While he’s easing into semi-retirement, he’s certainly not slowing down! You’ll now find Chef Paul cooking up delicious...
Sustainable by Nature: Built for the Future We Believe In
The Bag Stops Here—What to Know About Our Next Big Step On June 30, 2025, New Morning Market will take an important step forward in our ongoing sustainability journey: we’re officially eliminating single-use paper bags at checkout. That means no more large paper...
Recipes
Roasted Chicken 101
Clean Comfort Cooking with New Morning Market Mastering the art of roasting a chicken became an obsession of mine shortly after moving to Connecticut 20 years ago. Growing up with a strong southern influence, I had become pretty confident in my deep frying...
Easy Plant-Based Ramen Bowl
Clean Comfort Cooking with New Morning Market We love everything about this plant-based ramen, especially how easy it is to make! It’s filled with rice noodles, colorful (pre-cut!) organic veggies and comes together in less than 20 minutes. This recipe is great for a...
Turkey Chili Featuring Stonewood Farms Ground Turkey
New Morning Market has been selling Stonewood’s premium, all-natural turkeys for over 30 years, and we have loved every minute of partnering with them to bring the juiciest, highest quality, humanely raised turkeys to our customers' tables. Football season can be...
Local Stories
Local Story: Hidden Gem Orchard
Hidden Gem is a "boutique" type orchard tucked away on a bucolic hillside just northwest of the historic village of South Britain in Southbury CT. We grow 23 varieties of apples (3,600 trees) on six...
We Are Local! Walden Hill Farms
A New England Farmer’s Story About Their New Normal
By Jennifer Milikowsky
Local Story: Pure Love Gluten-Free Bakery
Customers at Pure Love Gluten-Free Bakery in Avon, CT, are greeted with a robust offering of savory and sweet baked goods. Each day the front tables are laden with English muffins (by far their best seller), pizza crust, and loaves of sliced bread—think pumpernickel, seed, rye, cinnamon raisin, and sourdough.
Health + Wellness
Our Shopping List for A Happy Gut!
Looking for a healthy belly boost? Here’s a list of our Wellness team’s favorite gut health products to help you absorb nutrients, digest regularly and comfortably, and balance your digestive system. Vibrant Health Digestive Vibrance Full of insoluble fiber,...
A Massage for Every Body: The Benefits of Massage
It’s cold and flu season! Did you know that researchers have reported people who undergo massage experience measurable changes in their body’s immune response? How does massage work and what else is massage good for?
New Morning News
Tips & Tricks for Sustainable Living
Join us as we celebrate Earth Month! While we won't be celebrating in person with our community this year, we continue to take small strides daily to help care for the enironment. Here are some easy ways to help reduce your environmental footprint this month, and...
New & Featured Products!
We love to bring in new items as often as we can from brands we trust. Take a look at what's new on our shelves this month! Tony's Chocolonely – Assorted Chocolate Bars Yum Earth – Organic Candy Canes Hammond's – Organic Candy Canes Seed to...
New Morning Market Coloring Book!
2020 has shown no shortage of cancelled events. One of which was the New Morning Market Ice Cream Social, which supported the work of Safe Haven of Greater Waterbury. This event brought the community together for food, music, and face painting, all while giving...










