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Naturally Delicious: A Valentine’s Day Guide to Love at First Bite
Naturally Delicious: A Valentine’s Day Guide to Love at First Bite Love is in the air—and in the kitchen! Whether you’re planning a cozy date night, indulging in gourmet treats, or treating yourself to something naturally sweet, we’ve got everything you need to...

Stay Inspired this January
Stay Inspired! The first couple of weeks of January are behind us, and many of us find ourselves considering (or reconsidering) the resolutions we made as 2024 came to an end. It’s okay to think big! And it’s perfectly fine to reassess what is and isn’t doable on...
Organic Oats: A Simple Grain with Power to Nourish Body & Soul
Understanding the Differences Between Oats Oats are a versatile and nutritious pantry staple, but choosing the right type can make all the difference in your recipes. Here’s a quick guide to the differences between thick rolled oats, regular oats, and steel-cut oats:...
Recipes
Roasted Chicken 101
Clean Comfort Cooking with New Morning Market Mastering the art of roasting a chicken became an obsession of mine shortly after moving to Connecticut 20 years ago. Growing up with a strong southern influence, I had become pretty confident in my deep frying...
Easy Plant-Based Ramen Bowl
Clean Comfort Cooking with New Morning Market We love everything about this plant-based ramen, especially how easy it is to make! It’s filled with rice noodles, colorful (pre-cut!) organic veggies and comes together in less than 20 minutes. This recipe is great for a...
Turkey Chili Featuring Stonewood Farms Ground Turkey
New Morning Market has been selling Stonewood’s premium, all-natural turkeys for over 30 years, and we have loved every minute of partnering with them to bring the juiciest, highest quality, humanely raised turkeys to our customers' tables. Football season can be...
Local Stories
Local Story: Hidden Gem Orchard
Hidden Gem is a "boutique" type orchard tucked away on a bucolic hillside just northwest of the historic village of South Britain in Southbury CT. We grow 23 varieties of apples (3,600 trees) on six...
We Are Local! Walden Hill Farms
A New England Farmer’s Story About Their New Normal
By Jennifer Milikowsky
Local Story: Pure Love Gluten-Free Bakery
Customers at Pure Love Gluten-Free Bakery in Avon, CT, are greeted with a robust offering of savory and sweet baked goods. Each day the front tables are laden with English muffins (by far their best seller), pizza crust, and loaves of sliced bread—think pumpernickel, seed, rye, cinnamon raisin, and sourdough.
Health + Wellness
Our Shopping List for A Happy Gut!
Looking for a healthy belly boost? Here’s a list of our Wellness team’s favorite gut health products to help you absorb nutrients, digest regularly and comfortably, and balance your digestive system. Vibrant Health Digestive Vibrance Full of insoluble fiber,...
A Massage for Every Body: The Benefits of Massage
It’s cold and flu season! Did you know that researchers have reported people who undergo massage experience measurable changes in their body’s immune response? How does massage work and what else is massage good for?
New Morning News
Tips & Tricks for Sustainable Living
Join us as we celebrate Earth Month! While we won't be celebrating in person with our community this year, we continue to take small strides daily to help care for the enironment. Here are some easy ways to help reduce your environmental footprint this month, and...
New & Featured Products!
We love to bring in new items as often as we can from brands we trust. Take a look at what's new on our shelves this month! Tony's Chocolonely – Assorted Chocolate Bars Yum Earth – Organic Candy Canes Hammond's – Organic Candy Canes Seed to...
New Morning Market Coloring Book!
2020 has shown no shortage of cancelled events. One of which was the New Morning Market Ice Cream Social, which supported the work of Safe Haven of Greater Waterbury. This event brought the community together for food, music, and face painting, all while giving...