The Goodness
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Holiday Charcuterie Board Tips & Tricks
Discover our curated selection of all-natural, nitrite-and nitrate-free cheeses and cured meats at New Morning Market. Sourced locally and globally, each producthonors old-world craftsmanship with sustainable practices, delivering rich flavors you can enjoy with...

Life is Sweet with Jamie
Life is Sweet with Jamie Here at New Morning Market, we love celebrating our community, and today we’re thrilled to introduce something truly special: Life is Sweet tote bags, designed by Jamie, one of our very favorite customers. Jamie’s story is one of...

Wellness Shopping Guide
Herbs, Vitamins & Minerals: We offer a diverse range of products to meet your health needs, including herbal remedies, vitamins, and minerals. We work with companies whose products are third-party certified to ensure you get only the best, including Certified...
Recipes
Easy Plant-Based Ramen Bowl
Clean Comfort Cooking with New Morning Market We love everything about this plant-based ramen, especially how easy it is to make! It’s filled with rice noodles, colorful (pre-cut!) organic veggies and comes together in less than 20 minutes. This recipe is great for a...
Hudson Valley Fisheries Steelhead Trout Poke
Hudson Valley Steelhead Poke Bowl Time: 25 min. Servings: 4 Ingredients 1lb Steelhead trout fillet 1/4 cup soy sauce 1 tsp rice wine or apple cider vinegar 1 tsp sesame oil 1 tsp siracha, chili paste or wasabi Pickled cucumber and carrots 2 x 6-inch Persian...
Warming Vegetable Soup with Ginger
Did you know that there are hundreds of independently owned natural food markets (just like us) across the country? We’re all connected by the Independent Natural Food Retailers Association. Together, as members of INFRA, we share resources and work together to expand...
Local Stories
Local Story: Hidden Gem Orchard
Hidden Gem is a "boutique" type orchard tucked away on a bucolic hillside just northwest of the historic village of South Britain in Southbury CT. We grow 23 varieties of apples (3,600 trees) on six...
We Are Local! Walden Hill Farms
A New England Farmer’s Story About Their New Normal
By Jennifer Milikowsky
Local Story: Pure Love Gluten-Free Bakery
Customers at Pure Love Gluten-Free Bakery in Avon, CT, are greeted with a robust offering of savory and sweet baked goods. Each day the front tables are laden with English muffins (by far their best seller), pizza crust, and loaves of sliced bread—think pumpernickel, seed, rye, cinnamon raisin, and sourdough.
Health + Wellness
A Massage for Every Body: The Benefits of Massage
It’s cold and flu season! Did you know that researchers have reported people who undergo massage experience measurable changes in their body’s immune response? How does massage work and what else is massage good for?
New Morning News
New & Featured Products!
We love to bring in new items as often as we can from brands we trust. Take a look at what's new on our shelves this month! Tony's Chocolonely – Assorted Chocolate Bars Yum Earth – Organic Candy Canes Hammond's – Organic Candy Canes Seed to...
New Morning Market Coloring Book!
2020 has shown no shortage of cancelled events. One of which was the New Morning Market Ice Cream Social, which supported the work of Safe Haven of Greater Waterbury. This event brought the community together for food, music, and face painting, all while giving...
New Products!
We love to bring in new items as often as we can from brands we trust. Take a look at what's new on our shelves this month! GoPals– Pumpkin Seeds GoPals – Rawmesan Sprout Living – Protein Powders This Saves Lives – Kids School Safe Bars ...