The Goodness
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Sustainable by Nature: Built for the Future We Believe In
The Bag Stops Here—What to Know About Our Next Big Step On June 30, 2025, New Morning Market will take an important step forward in our ongoing sustainability journey: we’re officially eliminating single-use paper bags at checkout. That means no more large paper...
Protecting What Sustains Us: New Morning Market and PRWC Celebrate 25 Years of Water Stewardship
For more than two decades, New Morning Market has proudly supported the work of the Pomperaug River Watershed Coalition (PRWC) a local nonprofit dedicated to protecting and preserving the vitality of the Pomperaug River and its surrounding watershed. This year...
Products We Love for St. Patrick’s Day
Raise a Glass (or a Braise!): Zero Gravity Irish Porter – A smooth, balanced porter perfect for toasting. Berkshire Brewing Ireland Forever Irish Red (available by the case) – A classic Irish-style red ale with malty goodness. Stouts for Braising & Sipping: ...
Recipes
Mommy's Brisket
With Carolynn Schwartz & Family Across cultures and religions, many families serve the same thing at holiday gatherings year after year, and mine is no different. For as long as I can remember, my mother made brisket for Jewish holiday meals, regardless of the...
Alex's Feast of the Seven Fishes Recipes
Alex Grant is New Morning Market’s own resident seafood expert with not only years of experience taking care of customers like you, but a lifetime of experience enjoying and perfecting family recipes. This holiday season he is sharing his family’s Oven Baked Branzino...
Roasted Red Kuri Squash with Garlicky Tahini Greens
Red Kuri squash have an incredibly smooth and creamy texture when cooked. Their flavor is nutty, subtly sweet, and a bit earthy — somewhat like chestnut. The skin is tender, thin, and edible! You can cook them whole or halved, or sliced into wedges or cubes. ...
Local Stories
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Health + Wellness
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New Morning News
Calling All Gardeners: It’s Time to Start your Seeds!
Spring is officially here and the last frost of the season is looming near. It’s time to start seeds! In Connecticut, many vegetables require too many days to fully mature if sown as seeds directly in the ground.
Good Food Starts with the Seed
Every seed has a story to tell. One tomato seed sown in your garden may reveal the rich ancestry of an heirloom and another seed the narrative of 20th century commercial agriculture.
Heirloom seeds have been passed down from generation to generation.
Quilts That Care
Quilts That Care is a Waterbury, CT, based non-profit that has been “wrapping cancer patients and their families in comfort and hope, once quilt at a time” since 2012. Deborah Van Steenbergen founded the group when her late husband Robert was undergoing cancer treatment. In accompanying him to treatments at Harold Leever Regional Cancer Center, Deborah was struck by witnessing other patients going through similar experiences alone and wanted to help them. She wanted to make quilts for them.