The Goodness
Most Recent
Sustainable by Nature: Built for the Future We Believe In
The Bag Stops Here—What to Know About Our Next Big Step On June 30, 2025, New Morning Market will take an important step forward in our ongoing sustainability journey: we’re officially eliminating single-use paper bags at checkout. That means no more large paper...
Protecting What Sustains Us: New Morning Market and PRWC Celebrate 25 Years of Water Stewardship
For more than two decades, New Morning Market has proudly supported the work of the Pomperaug River Watershed Coalition (PRWC) a local nonprofit dedicated to protecting and preserving the vitality of the Pomperaug River and its surrounding watershed. This year...
Grandma Hattie’s Slow-Cooked Corned Beef
Some recipes carry more than just flavor—they hold stories, traditions, and the love of generations past. This corned beef recipe was handed down from my great-grandmother, Hattie,, whose family came from Ireland. In the old country, this dish was made with pork, but...
Recipes
New Morning Market’s Late Summer Gazpacho
Two Delicious Gazpacho Recipes These two gazpacho recipes are ideal for beating the late summer heat and making use of the nutrient-rich garden vegetables that are plentiful this time of year. Plus, as an added bonus, this classic summertime soup doesn’t require any...
Sweet Potato Fry Black Bean Tacos
Clean Comfort Cooking with New Morning Market Turn your next taco night plant-based! Our favorite part about these tacos? They’re literally made of sweet potato french fries seasoned with our favorite Siete seasoning. These tacos come together so easily using pre-cut...
Grass-Fed Beef Stew Skillet Pie
Clean Comfort Cooking with New Morning Market Grass fed cows free-roam the fields of their ranches and eat a diet of fresh grass. Grass fed and grass finished beef, like Thousand Hills Lifetime Grazed 100% Grass Fed Beef, are never fed grain of any kind, resulting in...
Local Stories
Baldwin Brook Farm Raw Milk
New Morning Market is excited to offer Jersey Cow Raw Milk from Baldwin Brook Farm, in Canterbury, CT. Baldwin Brook Farm is a picturesque raw milk dairy farm located in scenic Canterbury,...
Local Story: Lisa’s 1973
Tell us about Lisa’s 1973Lisa’s 1973 is a collection of refrigerated, ultra-clean, plant-based dressings and sauces filled with organic and functional ingredients - and what we’ve been told over and...
Local Story: Stone Silo Farm
Stone Silo is a small Farm in Woodbury, CT who believes in real and simple food. Their small herd of Nigerian Dwarf goats supply them with the best goat’s milk available to make their amazing...
Health + Wellness
Gut Check: HOPE for Ultimate Health with Brenda Watson
True health has become a global focal point recently, eclipsing weight loss as the primary goal in wellness. A recent survey revealed that 60% of Americans want to feel and be healthier.
New Morning Market’s Private Label Expansion
Exciting Things are In-Store at New Morning Market! New Morning Market has partnered with Vitality Works to create our own line of supplements, herbs, tinctures and essential oils which all meet the high quality we strive to bring our customers and community. ...
Veggies in Disguise
Looking for ways to increase veggies? By mixing up the flavor and texture with different cooking techniques and seasonings, your family will benefit from the nutrients and vitamins of yummy veggies and you’ll get to skip the begging and bribing (ok, maybe that last...
New Morning News
Sustainable by Nature: Built for the Future We Believe In
The Bag Stops Here—What to Know About Our Next Big Step On June 30, 2025, New Morning Market will take an important step forward in our ongoing sustainability journey: we’re officially eliminating single-use paper bags at checkout. That means no more large paper...
Now Available: Wagyu Beef
Wagyu Beef Non-GMO, Pasture-Raised, Australian Purebred, Grass-Fed, Award Winning, Halal Certified, Free from Antibiotics and Added Hormones. The finest Wagyu breeders in Australia were brought together to select cattle with elite marbling traits creating steaks and...
New Morning Market + A2 Milk
New Morning Market has been Connecticut’s go-to for delicious special diet foods for over 50 years - and alternatives to products made from cow’s milk have been in high demand lately. Many people seeking non-cow’s milk dairy products do so because they experience...