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Located in Woodbury, CT, New Morning Market is an independent family-owned natural foods store committed to providing local, organic, and delicious food to its community since 1971. Come share with us!
Welcome To New Morning Market
New Morning Market is an independently owned natural and organic marketplace in Woodbury, CT. We consciously stock sustainable products to support your healthy lifestyle, including wholesome prepared foods, local organic produce, special diet items, meat raised without antibiotics and hormones, artisanal cheeses, and high-quality supplements and healthcare items.


Local Love
In supporting local farmers, we’re actively encouraging organic and regenerative agriculture.
Good for the Planet
Our products are healthy: for you, your family, and the environment.

The Goodness
New Morning Market’s Blog
Sustainable by Nature: Built for the Future We Believe In
The Bag Stops Here—What to Know About Our Next Big Step On June 30, 2025, New Morning Market will take an important step forward in our ongoing sustainability journey: we’re officially eliminating single-use paper bags at checkout. That means no more large paper...
Protecting What Sustains Us: New Morning Market and PRWC Celebrate 25 Years of Water Stewardship
For more than two decades, New Morning Market has proudly supported the work of the Pomperaug River Watershed Coalition (PRWC) a local nonprofit dedicated to protecting and preserving the vitality of the Pomperaug River and its surrounding watershed. This year...
Grandma Hattie’s Slow-Cooked Corned Beef
Some recipes carry more than just flavor—they hold stories, traditions, and the love of generations past. This corned beef recipe was handed down from my great-grandmother, Hattie,, whose family came from Ireland. In the old country, this dish was made with pork, but...