Our Social Responsibility Statement
New Morning Market works to create an environment where trust and care are at the center of all we do. From our customers, to our employees, to the way we source our products, and to our community, we strive to learn and share ways to support each other and the planet and work towards an environment of fairness, diversity, respect.
Please revisit this page as we share the ways that we put our values into action.
Our Projects
Round-up for a Cause
Food Rescue US
Food Rescue US helps eliminate hunger and food waste by transfering nutritious food from restaurants, farms and more to social service agencies serving those in need.
A Huge Thank You to Our Community!
With our customer donations and store matching, we were able to raise $512.94 for Pride In The Hills.
We thank you all for your continued support.
Bags for Change
Bring a reusable bag and you will reduce your environmental impact while supporting a non profit of your choice! For every reusable bag used, you will earn a token. Select one of our featured non profit partners to support and we’ll donate five cents per token!
Choose to support one of our current non profits:
Region 12 PTO
Serving the town of Washington
Booth Free School, Burnham School, Washington Primary School, Shepaug Valley School, REACH Preschool
Region 14 PTO
Serving the towns of Woodbury & Bethlehem
Mitchell Elementary School, Bethlehem Elementary School, Woodbury Middle School, Nonnewaug High School
Region 15 PTO
Serving the towns of Southbury & Middlebury
Gainfield Elementary School, Pomperaug Elementary School, Long Meadow Elementary School, Middlebury Elementary School, Memorial Middle School, Rochambeau Middle School, Pomperaug High School
Our Commitment to Sustainability
New Morning Market is committed to sustainability—from the ground up. In 2012, owner John Pittari tore down a defunct bowling alley and built New Morning’s fourth and final storefront using recycled materials, including those salvaged on-site, and local resources. New Morning’s polished concrete floor and pine paneling were sourced from nearby towns, and our distinct barn wood decor was reclaimed from a 1792 barn! From our environmentally conscious lighting to refrigerator coolant, we considered the ecological footprint of the store’s blueprint with every square foot. Sustainability in design even expands into New Morning’s unpaved parking lot! Rain water filters through the gravel lot and native plant border to replenish the groundwater below. This level of environmental consideration is the cornerstone of New Morning Market’s mission and is evident in everything we do—from our community initiatives to our product offerings.
Our Guiding Principles
Food & Nutrition Security and Hunger Relief
Environmental Protection
Care & Education of Children
Sustainable Agriculture
